"Midnight Movement"

COMMERCIAL DIFFUSION [DRESS DESIGN]

Commercial diffusion [dress design] project was about identifying and researching a trend story that will inform a range of women’s dresses aimed at a specified brand, through a development process that demonstrates design diffusion in order to cater for a specific sector/consumer. 

The trend I had researched was 'Nocturne' which lead me to look into nature and what associates the night, e.g bats, dark forests, mysterious people.

The final design process of the dress was to be closely linked to a chosen brand/label. In my design process I chose Erdem as I found his designs would best represent my theme and I would be able to create an interesting interpretation.